Nowadays, shopping has become an interactive experience. Customers and consumers seek memorable interactions with different shops. They no longer visit websites. However, as a retailer, it is quite essential to take a few extra steps to captivate your consumers in-store. Those extra steps include the use of innovative technology aka Digital shelf-edge displays. These displays make consumers more engaged and will increase your sales in no time.
Digital Signage including shelf screens are quite attractive as well as interactive, which can draw customers inside the retail establishment. Digital touch screen displays can display so much content, way more than traditional signages.
Furthermore, digital signage is an essential and economical tool to promote in-store events and hype the sales of the shop. It can also help you take a step towards brand-building and you can use it to highlight the content that reinforces the image that you want to establish, as a retailer. In other words, digital signage attracts consumers and conveys the message about the merchandise and store’s brand.
Over the past few years, more and more retailers are using digital signage to attract more customers. It does not make the communication between you and your target consumers easier but it also makes the communication faster. Using digital signage, you will get feedback from your customers much quicker and as a result, you will be able to respond to them faster. One of the most important uses of digital signage is that it can be used to increase brand awareness using targeted messages. Retailers need to deliver timely and relevant messages that convey the message of their brand and a product. According to many recent studies, digital signage has increased brand awareness by 48 percent, which means that retailers who use digital signage are more recognizable to consumers.
Here are some of the best ways how retailers can use digital displays to attract more customers:
- Set up a feature screen area
One of the best ways to attract more customers is by using LCD screens as a feature video wall that allows for a central store attraction. Retailers can use these LCD screens to show the content of their new products, latest promotions, delivery details, etc. It is advisable that if you want to attract more customers than your competitors then it is wise to use high-impact visual content. According to Daniele Minestrini, he said that dynamic video content with high graphical quality resonates more with a customer than traditional print signage. Therefore, if you want high-impact communication with your customers, then digital signage is the best option. - Product display areas
Product displays are created to make consumers visualize what to feel or experience with the products. However, with the help of digital signage, you can boost this experience into a theatrical experience as it engages content that fuels emotion to the product display. - Touch screen information displays
Another way of using digital displays to attract more customers is by using touch screen information displays. Just like the name suggests, they are Touch Screen Displays that provide the customers with information about the products. Customers reading information from these displays will make them more engaged and more opportunities to engage and sell will open. Furthermore, it also gives a chance to the customers to know more about the product lines. - Big screen demos
Last but not the least, using big screens to display product demos is one of the best engagement tools. However, its potency depends on the available space in the store and the ability of staff to get the right message across their target audience
Conclusion
If you are still reading this article, then it means you are interested in attracting more customers using digital displays. A smarter way to display your products in a supermarket is by purchasing the digital displays from the Optimum Technology. Not only can they help you in displaying your products on the shelves but they can also help you in merchandising display for a retail store.