With the advancement in technology, the trends of marketing are also changing. In the past decade or past few years, businesses used to advertise their brand through newspapers or radios. However, slowly and gradually, after technology got advanced enough, businesses started to use TVs, various social media platforms, and many others, to advertise their brand. It is quite essential for every business, if they want to survive in today’s online landscape, they must adapt to the ever-evolving changes in digital marketing. As Brian Solis, one of the experts in this respective field has said:
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
As a business, you need to realize that there is no traditional marketing anymore. It is the time of technology marketing where it is hard to predict consumer behavior as well as their interest.
Nevertheless, here are some of the ways of how trends of marketing are completely changing and how businesses need to adapt accordingly:
Artificial Intelligence
If you have not realized it yet, the future is here, and by the future, I mean artificial intelligence. A lot of different businesses are interested in AI and AI has taken over a lot of simple jobs as well. Furthermore, AI gives businesses a competitive advantage over their rivals and sustains that advantage. Since you are not the only one who will be using AI, a lot of different businesses will enter your market, forcing you to stay ahead of them. AI also helps businesses to reduce their cost. Moreover, many experts have predicted that in the future suppliers will start offering AI-driven products and customers will start asking for AI-driven products.
Programmatic Advertising
With the help of programmatic advertising, businesses use AI to automate ad buying so they can target a more specific audience for their brand. For instance, real-time bidding is a type of programmatic advertising. Programmatic advertising is quite easy to understand. It works in total 6 easy steps.
- Someone clicks on the webpage
- The publisher of the page puts up the ad impression for auction
- The ad marketplace holds an auction among the advertisers competing for impression
- The advertiser willing to bid the most for the impression wins the right to place their ad
- The ad is delivered to the prospective customer
- Customer clicks on the ad and the advertiser convert them into sale and profits.
Chatbots
Another major way of how trends in marketing are changing is that now customers are becoming impatient and want the businesses and brands to respond within a minute or so. Chatbots can help these businesses attract those customers who want to ask a bunch of questions first and want a response as soon as possible. Furthermore, this technology is AI-based that can help businesses gain a competitive edge as well. Chatbots are responsive 24/7, will answer any questions your customers have promptly, and will never lose patience.
Video marketing
Video marketing is also one of the most important changing trends of marketing. According to many recent studies, over 50 percent of the consumers have said that watching product videos makes them more confident in buying the brand’s products. Do not forget that this is the time of the internet. There are a lot of ways to drive higher engagement with your.
For instance, you can use YouTube to start a live broadcast on Facebook and even start a live story on Instagram.
Once you have made the video of your products and started marketing them. You can play them on the screens inside of your shop as well. It may be advisable to do so because your potential customers may have not seen the video on the internet but seeing it in real life on the screen may help you get a loyal customer.
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