[vc_row full_width=”stretch_row” el_id=”pagediv” el_class=”segment-page digital-page” css=”.vc_custom_1583761233937{padding-top: 85px !important;background-color: #161619 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”2/3″][vc_custom_heading text=”Augmented Reality” font_container=”tag:h3|font_size:1.667em|text_align:left|color:%23f2f2f2″ use_theme_fonts=”yes” el_class=”segment-h3″][vc_column_text el_class=”col-box”]Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world. AR let us see the real-life environment right in front of us—trees swaying in the park, dogs chasing balls, kids playing soccer—with a digital augmentation overlaid on it. For example, a pterodactyl might be seen landing in the trees, the dogs could be mingling with their cartoon counterparts, and the kids could be seen kicking past an alien spacecraft on their way to score a goal.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”8200″ img_size=”full” alignment=”center” css=”.vc_custom_1583834362807{margin-top: -14px !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”segment-page digital-page” css=”.vc_custom_1583834555288{margin-top: -45px !important;background-color: #161619 !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner][vc_column_text el_class=”col-box”]Making the existing reality more meaningful while allowing you to interact with it. Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer-generated display, sound, text and effects to enhance the user’s real-world experience.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”segment-page segment-page-2″ css=”.vc_custom_1583826383232{padding-bottom: 85px !important;background-color: #161619 !important;}”][vc_column][vc_custom_heading text=”Uses of AR” font_container=”tag:h3|font_size:1.667em|text_align:left|color:%23f2f2f2″ use_theme_fonts=”yes” el_class=”segment-h3″][vc_row_inner el_class=”segment-row”][vc_column_inner width=”1/2″][vc_column_text el_class=”segement-feature”]

  • Enhanced navigation systems use augmented reality to superimpose a route over the live view of the road.
  • During football games, broadcasters use AR to draw lines on the field to illustrate and analyze plays.
  • Military fighter pilots see an AR projection of their altitude, speed, and other data on their helmet visor, which means they don’t need to waste focus by glancing down to see them

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  • Furniture and housewares giant IKEA offers an AR app (called IKEA Place) that lets you see how a piece of furniture will look and fit in your space.
  • Neurosurgeons sometimes use an AR projection of a 3-D brain to aid them in surgeries.
  • At historical sites like Pompeii in Italy, AR can project views of ancient civilizations over today’s ruins, bringing the past to life.

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